The Selling Process

The Home Selling Process

Selling a home typically includes many of the following elements. We will
be your resource and guide every step of the way. We promise to:

• Determine your needs and priorities;

• Establish pricing strategy;

• Discuss marketing plan to receive maximum exposure;

• Design and implement marketing plan;

• Complete home enhancement recommendations;

• Carry out scheduled marketing activities;

• Show the property to brokers and prospective buyers;

• Communicate with you on a regular basis;

• Monitor results of marketing activities;

• Modify marketing plan and pricing strategy as necessary;

• Review, present, discuss offer and assist you in reaching an agreement;

• Discuss and clarify proposed terms and conditions

• If counteroffer is needed, negotiate on your behalf;

• Secure deposit of buyer’s earnest money;

• Follow up steps to closing -title search, preliminary title report to buyer and inspections;

• Arrange for completion and removal of remaining contingencies;

• Conduct buyer’s final walk-through of property;

• Confirm completion of final steps to settlement;

• Attend closing.

Key Market Factors

How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home you can get significant control over market time. The proper balance of these factors will expedite your sale:

• LOCATION
  Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value.

• COMPETITION
  Buyers compare your property against others in that neighborhood and new construction in the area. Buyers interpret value based on available properties on the market.

• TIMING
  The real estate market may reflect a “buyer’s” or “seller’s” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.

• CONDITION
  The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value.

• TERMS
  The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.

• PRICE
  If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis will assist you in determining the most competitive and best possible price.